In the complex landscape of material handling equipment, Hyster-Yale stands out as a respected name known for its dedication to quality and innovation. While the spotlight often shines on the quality of its robust solutions, a quieter battle rages on the sidelines: the battle between genuine OEM parts and competing aftermarket parts.
At first glance, “should-fit” parts may appear identical to genuine parts. However, these components are more likely to wear out faster or even fail altogether, as they rarely undergo the stringent safety and quality assurance tests that the company implements. Non-genuine parts are often offered at substantially lower prices to attract decision-makers who prioritize short-term cost savings over long-term value.
What many businesses fail to realize is that these lower prices come with a hidden cost: a higher failure rate that leads to increased future expenses, compromised efficiency, reduced safety, and the potential for equipment damage or prolonged downtime.
The push for customers to adopt genuine parts is not just a matter of preference but a crucial step toward greater reliability and longevity in their equipment. Genuine parts are engineered and designed specifically to meet stringent standards for performance, fit, and durability.
The use of approved replacement parts for every component enables lift trucks to perform as designed, offering customers the high level of quality and safety they expect.
The battle against non-genuine parts is not fought alone. Hyester-Yale reinforces its stance on three fronts: through close partnerships with dealers, a robust warranty system, and an online Parts Selector portal. Genuine parts are backed by a warranty that protects customers from the risks associated with spurious alternatives, safeguarding them against unexpected repair costs while enabling confident operation with reliable, approved components.
This warranty offers numerous advantages, including enhanced efficiency, improved productivity, extended equipment lifespan, consistent and predictable performance, and, most importantly, a safer operational environment.
The company also invests in training and educating its dealers, empowering them to identify genuine parts and guide customers toward informed choices. The Parts Selector portal provides a convenient, competitively priced parts source for the full line of lift trucks, with 24/7 access for parts availability checks and order status information. This platform contributes to a more efficient, transparent, and cost-effective parts procurement process.
Through its partnership within Asia Pacific with a global 3PL provider, the company offers excellent first-fill rates and next-day deliveries to most dealers from its relocated Asia Pacific Parts Distribution Centre (PDC) in Johor Bahru, Malaysia. The PDC’s central location in Southeast Asia allows customers to promptly access the parts they need.
As part of the relocation, the company will introduce new streamlined approaches for parts and dealer identification, with each part equipped with a QR code providing the nearest local dealer’s details and a single part number to simplify identification.
The company’s unwavering commitment to authenticity stands as a beacon of reliability in the material handling equipment industry. The battle against non-genuine alternatives is not merely about choosing between parts; it’s about ensuring the safety, efficiency, and longevity of the equipment on which businesses depend.
As the industry navigates the complexities of material handling equipment, it becomes clear that when it comes to parts, genuine is not just a preference—it’s a commitment to performance, safety, and lasting value.
