Ninja Van Malaysia, a tech-enabled logistics company, has joined forces with Geopost to release their latest white paper titled “What’s next for the future of E-commerce in Southeast Asia?”
The comprehensive study, conducted across six countries – Malaysia, Singapore, Philippines, Indonesia, Thailand, and Vietnam – involved over 9,000 participants, shining a spotlight on a distinctive group of enthusiastic e-shoppers, termed as “e-shopaholics” by Ninja Van Malaysia.
The study reveals that e-shopaholics constitute 15% of the Southeast Asia e-shopper population, yet astonishingly, they account for a staggering 45% of total e-commerce purchases. These savvy individuals are early adopters of online shopping, proficiently navigating the e-commerce ecosystem and effortlessly maneuvering omnichannel platforms to fulfill their desires.
Unlike typical e-shoppers, online shopping is second nature to e-shopaholics, engaging in purchases twice as frequently and across multiple product categories.
Adzim Halim, CEO of Ninja Van Malaysia, said, “E-shopaholics possess a keen understanding of online shopping intricacies, setting higher standards throughout their entire shopping journey, from initial browsing to parcel receipt. Our white paper delves into the world of e-shopaholics, shedding light on these avid e-shoppers to prepare SEA e-commerce sellers for the next phase of e-commerce.”
Among the 1,504 shoppers surveyed in Malaysia, 29% identified as e-shopaholics. Despite being a smaller segment, this group contributes approximately 50% of the country’s total e-commerce volume, exploring an average of 11 different product categories, ranging from beauty and healthcare to electronics and fashion.
The white paper delves further into the shopping behavior of e-shopaholics and offers valuable recommendations for e-commerce sellers to effectively engage with them at crucial stages of their shopping journey.
Ninja Van Group’s latest white paper on e-shopaholics reaffirms their commitment to understanding the ever-evolving e-commerce landscape. They aim to provide e-commerce sellers with hassle-free delivery solutions that invigorate their businesses. With a dominant presence in Southeast Asian e-commerce logistics, the Group continues to nurture an ecosystem, offering value-added services and tools to ensure a seamless experience for both shippers and shoppers.