Singles Day, also known as Double Eleven, concluded this year as a colossal success in the realm of ecommerce, reaching an estimated US$156 billion in sales, according to data provider Syntun. Originating in China, the shopping festival officially kicked off on November 1 and has become a global phenomenon.
In a remarkable display of logistics prowess, Maersk, the leading global integrated logistics provider, revealed its robust Omnichannel-Fulfillment (OCF) capabilities that played a pivotal role in supporting Double Eleven retail promotions for 56 key clients across 16 OCF sites in China. Managing a staggering 8.15 million outbound orders, comprising over 16 million pieces, Maersk achieved a remarkable 26% increase in order volume compared to 2022. Among their esteemed clientele are premium brands like Erno Laszlo and Lacoste.
Double Eleven poses unprecedented challenges due to the surge in sales volume, often reaching 10 to 30 times the normal levels. Maersk’s meticulous preparation, strategic planning, and seamless collaboration across various teams allowed them to provide integrated services for customers across diverse verticals, including home products, footwear & apparel, fashion, FMCG, cosmetics, and technology. Leveraging automated solutions in their operations significantly improved productivity, enabling Maersk to offer cost-effective, reliable, high-quality, and customized omnichannel-fulfillment services.
Sophy Chen, Head of OCF China Account Management, Jiangsu & North China Operation at Maersk, emphasized, “Maersk’s enhanced OCF capabilities are a testament to the company’s unwavering dedication to providing integrated logistics solutions for customers, enabling their businesses to thrive, especially in the dynamic world of E-commerce.”
Jeffrey Zhu, Senior Supply Chain Manager of Lacoste China, expressed gratitude for Maersk’s role in overcoming supply chain challenges and supporting their growth targets. “I believe that we will have further opportunities for collaboration in the future,” Zhu added.
Kiko Xu, Supply Chain Associate Director of Erno Laszlo China, highlighted Maersk’s invaluable partnership, stating, “Maersk has been an invaluable partner, offering unwavering support at every stage of our journey.”
In response to the dynamic shifts in the Chinese e-commerce market, Maersk remains committed to connecting and simplifying customers’ supply chains through integrated end-to-end solutions, building strong partnerships, and actively exploring new areas of collaboration. The success of Double Eleven reinforces Maersk’s position as a trusted logistics partner in navigating the evolving landscape of global commerce.