Leading location data and technology platform, HERE Technologies announced its partnership with Sony Honda Mobility Inc (SHM) aimed at reshaping the future of mobility with the SHM electric vehicle (EV) brand, AFEELA.
From the partnership, SHM plans to leverage HERE Navigation SDK for AFEELA’s digital cockpit and HERE SDK Explore for their mobile application, powered by HERE’s unified mapping architecture.
The product of a joint venture between Sony Group Corporation and Honda Motor Co Ltd, AFEELA aims to challenge the typical EV by blending Sony’s expertise in digital technology with Honda’s automotive innovation.
HERE Technologies chief executive officer Mike Nefkens expressed excitement about the partnership, noting that it will enable AFEELA to create a connected digital cockpit experience and lay the foundation for smarter, safer journeys in the future.
Meanwhile, SHM representative director, president and chief operating officer Izumi Kawanishi said the integration of HERE Navigation SDK would go beyond simple navigation to create an intuitive and personalised mobility experience.
The unified mapping architecture from HERE enables SHM to power multiple in-car systems and location-based applications in AFEELA’s software-defined vehicle such as state-of-the-art visualisation, EV range management and augmented reality features.
The integration of HERE navigation SDK provides AFEELA with a seamless and intuitive journey for drivers and passengers, including in-vehicle infotainment system offering a robust guidance and navigation experience, EV-specific details and safety information.
Additionally, the HERE SDK (Explore Edition) in the mobile app delivers real-time map updates and seamlessly connects AFEELA experiences to the digital lives of drivers and passengers.
