Ashita Group, a leading B2B2C commerce giant in Malaysia and Southeast Asia, has launched Cendol.Asia, a groundbreaking online-to-offline (O2O) social commerce platform. This innovative venture, in collaboration with Alibaba Cloud’s overseas affiliates, WhaleCloud International and Fonixtree Digital Technology, represents a significant leap in the evolution of e-commerce by blending Ashita Group’s market expertise with Alibaba Cloud’s technological prowess.
With a network of over 5,000 registered dealers and 15,000 reseller points across Malaysia, Ashita Group has been an industry pioneer for over 30 years. The partnership with Alibaba Cloud aims to transform the e-commerce landscape in Southeast Asia, positioning Cendol.Asia to meet the growing demand for social commerce. The platform connects global supply chains with Southeast Asian markets, offering consumers a diverse range of products while empowering merchants with advanced tools to optimize sales.
John Tan, President of Ashita Group, emphasized that Cendol.Asia is not just another e-commerce platform, but a new way of integrating online and offline shopping experiences. The platform’s name, inspired by the popular Southeast Asian dessert “cendol,” reflects its regional growth ambitions. Its Chinese brand name, “Qian Dai,” meaning “Money Pocket,” highlights the platform’s Shop-N-Earn structure, tailored for Southeast Asia’s vibrant e-commerce market.
Cendol.Asia’s unique “Earn-As-You-Shop” model, supported by the proprietary Trio-Wallet system, sets it apart. Shoppers can earn 100-200% of their purchase value in “CenDuit,” redeemable for products on the platform, enhancing their purchasing power. The platform also offers opportunities for side income through referrals, appealing particularly to Gen-Y and Gen-Z users. Additionally, the Credit Power wallet provides inventory-backed credit, aiding social commerce merchants in managing inventory costs.
Ben Chow, CEO of WhaleCloud International, and Li Hui, CEO of Fonixtree Digital Technology, expressed their excitement for the launch, highlighting Cendol.Asia’s potential to bridge the gap between world-class products from Greater China & East Asia and the growing consumer demand in Southeast Asia.
Eric Khor, CEO of Cendol.Asia, stated that the platform represents a new era in social commerce, where shopping, earning, and community converge. Plans are in place to expand the platform’s reach across Southeast Asia by early next year.
To celebrate its launch, Cendol.Asia is offering RM150 worth of “CenDuit” to each new customer. The platform is now available on Google Play Store and through the H5 Web platform at Cendol.Asia.
